"VALUES" - Typography Poster serie

A series of posters using the Helvetica Neue typeface. Each poster presents a single typographic symbol, carefully crafted to embody a specific value. As the viewer moves through the series, they are guided through a progression of affirmations—“Be decisive!”, “Be grateful!”, “Be respectful!”, “Be wealthy!”, “Be yourself!”—each one reinforcing a mindset of confidence, gratitude, and authenticity.